Off-Page SEO Case Study: 100% More Traffic
Hi everyone! What’s up? I think you are well. Today I am discussing Off-page SEO.
How do you get authoritative sites in your niche to link to you, although you do not have a Fortune five hundred promoting budget or connections with powerful bloggers? If you have ever asked yourself this question, then you may love the building Technique.
It’s a strategy that I’ve used to build high-quality backlinks to sites in pretty much every niche under the sun, from internships to insurance. Maybe you’ve seen this yourself – you work hard to publish great content on your site all the time, you barely get any links and traffic for your effort.
So, the first step is to find content in your industry that’s already done well in terms of attracting links, social shares, comments, and traffic. One of the easiest ways to do this is just to search for competitive keywords in Google. off-page SEO is most powerful for the blog.
Because if you find a bit of content that is ranking well in Google, you higher believe that there are plenty of links inform to that. And if you want to just double-check and make sure that it’s an authoritative page.
You can put it into a tool like ahrefs, and Open Site Explorer to see if there are a lot of links pointing to it. In my case, I noticed that content around things like ‘Google’s ranking factors’ and ‘Google’s 200 ranking symbols’ tended to attract a lot of links.
So now that you’ve identified a piece of content with a proven track record of generating links, it’s time to create something even better. This is often why this strategy is named The skyscraper Technique. You probably never wondered what the 11th tallest building in the world is, right?
So how can you make something heads and shoulders above what’s already out there? Well, three strategies work well. The first is to make your content more thorough. The content about Google ranking factors talked about how there were 200, but they didn’t even list all 200!
And despite that, they still generated plenty of links and social shares. You can also make your content more up to date. I’ve found that despite Google’s supposed preference for recent content, there is a lot of outdated stuff sitting on Google’s 1st page.
So just making something that’s out of date and updating it for today is one of the easiest and best ways to make content that’s better than what’s already out there. And finally, you can make the content better designed than what’s already out there.
Now make no mistake, the design is huge because it influences how valuable people perceive your content to be. In general, the higher designed it’s, the upper the perceived price. I noticed most of the Google Ranking Factors content was not only not thorough and out of date, but also really ugly.
Once you have something that’s the best out there, it’s time to get the word out. Now, how do you get the word out about your content? With good old-fashioned email outreach. Most people approach email stretch link building the incorrect approach.
They just email random people and beg for a link and that’s not what we’re doing here. We’re strategically reaching out to people who are very likely to link to us, specifically, people that linked to the inferior content that you used as your base.
And here’s the precise exact script that I exploit to come up with dozens of links to my piece of content. I was looking for some of the articles on your website and located your post regarding off-page SEO methods. I couldn’t help but notice you linked to that classic article about Google’s ranking factors.
It impressed me to make an additional thorough and up-to-date version. Here’s the link in case you want to check it out. It might be valued mention in your article. Either way, keep up the awesome work! off-page SEO is one of the best tricks.
That simple email script converted over 15%, which is significantly higher than most email outreach campaigns. And as you know, today with links it’s all about quality, not quantity, and a lot of that 15 % were real gems, including a page rank 5-page link on a D-moz listed site.
And besides, the results represent themselves: but time once publication and promoting my post, my organic search engine traffic doubled. So that’s the power of The Skyscraper Technique, something myself and dozens of Backlink readers have used to get better results from their content.