What is Linkedin Sales Navigator?
LinkedIn Sales Navigator is a premium subscription-based tool offered by LinkedIn, a professional networking platform. It is specifically designed to assist sales professionals, business development representatives, and other professionals in finding and engaging with potential leads and prospects.
LinkedIn Sales Navigator provides advanced search and filtering capabilities, allowing users to identify and target specific industries, companies, job titles, and geographic locations. It also offers insights and recommendations to help users identify the most relevant and promising prospects.
With Sales Navigator, users can access detailed profiles of individuals and companies, including their professional backgrounds, job titles, connections, and activity on LinkedIn. This information helps sales professionals personalize their outreach and establish meaningful connections with potential clients.
In addition to search and profiling features, LinkedIn Sales Navigator provides a range of tools to engage with prospects. Users can send direct messages (InMails) to individuals outside their network, view and track updates from leads, receive lead recommendations, and gain access to real-time sales intelligence.
Overall, LinkedIn Sales Navigator is a powerful sales tool that leverages LinkedIn’s extensive professional network and data to help sales professionals identify and connect with potential leads, build relationships, and drive business growth.
Here are 6 best practices to use Sales Navigator and dominate your LinkedIn game.
1. Create a Pipeline of Leads and Opportunities
This is the most obvious use, but it’s also the most important. If you don’t have a way to monitor your sales funnel, then it’s hard to know where you are in terms of closing deals or generating revenue from new customers.
LinkedIn Sales Navigator allows you to track your prospecting efforts, and capture emails and phone numbers at events, along with your business performance. It also gives you insight into how to structure sales teams in order to get the most out of them.
Use it to keep track of your team’s activity and see what’s working within your activities, and what’s not, so you can note down the next steps regarding your prospects and clients.
2. Find Prospects Through LinkedIn Sales Navigator
LinkedIn Sales Navigator has a database of more than 550 million companies and 130 million job titles. This makes it a valuable resource for finding new prospects. You can use its search functions to find specific companies, job titles, or locations.
Then, after you find them, you can use other tools such as LinkedIn Ads to reach out directly. You can use LinkedIn Ads to target companies by criteria such as location, or to reach out with personalized messages based on company size and revenue range.
By identifying these parameters they will be more likely to engage with your content (and eventually reach out).
3. Use Different Alerts To Stay Informed
Marketing teams can use Sales Navigator to get an idea of who their customers want to reach and how best to do so through LinkedIn ads or other channels like email marketing campaigns.
LinkedIn Sales Navigator has a powerful alert system that allows you to set up notifications for when certain things happen on your profile, in your network, or in the newsfeeds of people in your network.
You can set up an alert for when someone views your profile, follows you, or visits one of your LinkedIn Company Pages. You can also set up alerts for when someone sends you a connection request or accepts yours.
You can even set up an alert for when someone posts something new in one of their groups that might be relevant to your business!
Use those chances to connect with your leads, build relationships, help them, and they’ll gladly be there to listen to what you have to offer.
4. Save Your Searches on LinkedIn Sales Navigator
By saving searches you can save a lot of time on future searches, without having to repeat your settings. It can help you organize your outreach, allowing you to reach out to only relevant prospects without having to go through their profiles and analyze them.
Once you save a search you can set to receive daily, weekly or monthly notifications on the profiles from that search. To Save your search, after you set up your filters hit “Save search” in the right upper corner, and enter the name of the search.
Later on, when you need it, you can easily access it within your “Saved Searches” segment. The important thing to remember is that alert can keep you up to date with changes in your prospect’s way of thinking. Valuable insights gained from a saved search are as diverse as a new job, a job board, or a new product.
Saving searches provides you with more benefits, such as the fact that LinkedIn learns from you, and makes suggestions that fit you and your interests. When you first joined LinkedIn, you filled out a question about the use of the service, which is why the tool makes suggestions from its information.
It’s best to keep your current customer contacts named as “leads”. What’s great is that you will be notified when they switch jobs. This tool will help you train the professional networking site to better understand your interests.
5. Share Saved Searches
Sometimes, sharing your search results can be helpful to someone on your team. LinkedIn Sales Navigator lets you share your search results with anyone you’re working with. To share your search results, navigate to the right side of the page and hit “Share.”
However, if your search contains a relationship filter (2nd or 3rd connections), sending your search results to a team member may differ based on their connections.
6. Use A LinkedIn Boolean Search
A LinkedIn Boolean Search is a technique that allows you to find relevant people combining keywords with operators, such as AND, NOT, or OR.
It allows you to input multiple keywords and maximize your search results by granting the exact insights based on those keywords.
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